Monetization:
spodtronic products are designed to be of low cost for the end user. To generate value, so that radio stations can cover the development costs, a wide range of mobile advertising solutions is offered by adplace.com.
Radio stations can choose between two monetization options as mandatory selection of the radio app order:
Option 1: Advertising (app will be offered for free to radio listeners)
or
Option 2: Sales (app will be offered as paid app to radio listeners)
Monetization: Advertising
When you purchase your spodtronic app, you automatically become a part of the ad network.
spodtronic radio apps have an integrated system for advertising. Banners, for instance, are displayed in an advertising space above the radio player. Advertising campaigns are provided on all platforms by adplace.com, the mobile advertising division of Liquid Air Lab, specialized in small display advertising on smartphone platforms.
Radio stations can provide campaigns at any time. An existing radio station’s advertising partner can also sell ads. In any case all net revenue will be shared 60% for the radio station and 40% for adplace.com.
The campaigns will be operated by adplace.com adservers, all information here:
Download information here (PDF - 3,6 Mb)
Banners rotation increment is 90 seconds. All ad banners can be made clickable with standard web link format (example www.translationartwork.mobi).
adplace.com is the marketer in charge that can always offer the most efficient advertising solution at the same time ensuring a quality performance of your app. Our ad solutions encompass CPM (cost for 1.000 ad impressions) and CPC (cost per click) campaigns, as well as suitable involvement in advertising networks (such as Apple iAd, widespace, madvertise and others). All advertising content has to adhere to the guidelines of the platforms (Apple, Samsung, Android or Nokia etc.). We do not accept campaigns with explicit content. Radio station may also provide a blacklist of advertisers/brands.
Live Statistics (# of installations, listener tune-ins, ad impressions, revenue) are provided online for each radio station on www.spodtronic.com/radioapps/login-en.html and adplace.com. Direct online adserver access for advertisers is available on request.
Advertiser contact: www.adplace.com/contact-en.html
Monetization: Sales
Alternatively to the Advertising the radio station can sell the app in the platform online store (iTunes, OVI, etc). The radio station chooses the price the users need to pay for purchasing and downloading the app. spodtronic operates the settlement with Apple Inc. and shares the net revenue an a 70% radio station / 30% spodtronic base. The revenue share will be settled on a monthly base, however revenue shares less than 100EUR / 100USD will be postponed to the following month. You don't need any developer account for the settlement, except an Apple iPhone developer account.
IMPORTANT! The monetization options are needed to get spodtronic list prices. If you are looking for a non advertising and non selling app, we need to agree special recalculated conditions. Please contact us and provide details of your radio station, the target group and range of listeners (non-commercial, religious, public, etc.) to apply for a special agreement.